The Challenge

Chandos Construction sought to brand an upcoming event for the purpose of bringing together elders and younger community members to exchange experiences and learn about becoming a chief.

The challenge was to create a brand identity that would inspire the younger generation, while also appealing to the older demographic, under the theme of “igniting” their inner leader.

The key objective of the branding design was to attract both young and elder audience members with a visually appealing and youthful look that accurately represented the essence of the event. In order to meet this challenge, I focused on creating a unique brand identity that could stand on its own while still remaining distinct from the existing Chandos Construction branding.

The Solution

Through the creation of two different stylescapes, I provided Chandos Construction with a choice between various branding options. Ultimately, the Ignite branding was chosen due to its ability to capture the event’s essence and connect with the target audience.

The resulting brand identity successfully captured the event’s youthful and inspiring message, while also appealing to both younger and older audience members.